28/05/2010

On May 27th, Leica Camera officially unveiled two exclusive Leica stores located in the thriving shopping hubs of Times Square in Causeway Bay and ifc mall in Central in Hong Kong. The impressive showcases bring Leica's world-renowned cameras and sports optics to within easier reach of discerning local photographers than ever before.

Leica's new Hong Kong stores are the latest example of the brand's shop openings in Tokyo, Berlin, Paris, Moscow and London. The Leica stores are now turning the brand and the myth of Leica into an experience - not only through the products, but also the design and atmosphere of the entire shop. "Times Square and ifc mall are both high-profile malls whose nearby high-end galleries, restaurants, offices, boutiques and residential properties are totally in tune with the upmarket customers who have built the Leica brand. We are particularly pleased to have secured such blue chip properties, as the ambience here is perfect for enthusiasts and professionals old and new," Mr. Rico Leung, Director of German Camera Company Ltd. said.

The new stores offer visitors a unique opportunity to discover all they need to know about high-end photography under one roof. To celebrate the store opening, Leica will showcase seven of its most classic cameras at the store Times Square, including Leica 0-Serie, Leica M8 safari Limited Edition, Leica M8.2 PRC 60th anniversary limited edition, Leica D-LUX 4 PRC 60th anniversary limited edition, Leica D-LUX 4 Titan Limited Edition, Leica D-LUX 4 Safari Limited Edition and Leica M6 Listed Limited Edition, which sure to appeal to every camera enthusiast.

Leica Times Square Store

Address: Times Square mall, Store 918A, 1 Matheson Street, Causeway Bay, Hong Kong
Telephone: 2808 0337 / 2808 0237
Business hours: 11 am to 9 pm, Monday to Sunday (include public holidays)

Leica ifc Store

Address: ifc mall, Store 2026, 1 Harbour View Street, Central, Hong Kong
Telephone: 2887 8000 / 2887 8003
Business hours: 10 am to 8 pm, Monday to Sunday (include public holidays)