Strike a pose! What defines fashion photography?
Fashion photography has developed to become an indisputable form of artistic photography, and should, under no circumstances, be equated to what is customarily known as commercial photography. Fulfilling this expectation requires a good idea, followed by a whole series of necessary decisions: do you work alone with the model or do you need assistants? Should you stay in the studio or go out on the streets? Do you use natural or artificial light, or both?
Try out a number of locations; don’t underestimate the importance of the work of make-up artists; use original props; and look for inspiration in stories, films and the established masters of fashion photography.

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Insider tips at first hand in Leica Stores

Experience the possibilities of fashion photography in our Leica Stores around the world. Our Leica Stores are meeting places that offer dialogue and opportunities to experience the world of photography.
Our staff and photography experts look forward to sharing their knowledge and know-how with you in person, offering you constructive and encouraging support across a range of technical and photographic matters.
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The best fashion photos in the LFI.Gallery
Get plenty of inspiration from pictures you can find at the LFI.Gallery; submit your best fashion photos and include the keyword „fashion“ in your tags.
You can learn more about fashion photography at our Akademie photo workshops
With a broad selection of photo workshops, the Leica Akademie offers you practical and intensive experience in every area of photographic creativity.
Enrich your creative photography and let yourself be guided towards the best possible image results.

Leica products for the best fashion photos
The Leica S system is a medium format system that meets the highest demands for professional fashion photography, whether working on location or in the studio. The system stands out because of its superior picture quality, technical diversity and absolute robustness.
The handy Leica CL also offers numerous possibilities for producing creative fashion photos. Coupled with the APO-Macro-Elmarit-TL 60 f/2.8 ASPH. you have a perfect combination for producing impressive beauty portraits.
More DetailsAnd with the M-adapter-L (M lenses on an L-mount), you have countless variations with which you can create your own particular visual style.