The Leica Look

Passion

The streets of Paris are among the most popular settings for a fashion photo shoot. This picture could also have been taken at a Parisian street café, however – like the other pictures in the series – it was taken at the Leitz Park, a location that has become a favourite for photographers because of the diversity of its architecture. The picture’s impact is caused by the tension that developed between the haunting look in the model’s eyes, the reflection of the window pane, and the slanted framing.

Portrait

A large part of fashion photography deals with beauty portraiture. In addition to the model’s flawless appearance, achieved through the work of the stylist and later perfected during post-processing, the photographer’s creativity is also in demand. Props, such as the lily in this case, can add elegance to a portrait. Other visual effects and the colour scheme can further underline the photographer’s individual style.

Art

A certain type of artistic photography can also be considered fashion photography. In this genre, photographers like to include abstract and impressionist elements. The picture here is an example of a composition where tension is created by the application of the lighting, the styling (make-up) and the picture processing that followed. The reflections and mirror effects draw the viewer into a fairy-tale world, enhanced by strokes of light.

Fashion

The symbiosis of street photography and fashion could be referred to as anti-glamour. It’s a stylistic approach that has elbowed its way into mainstream fashion photography since the nineties. Cheeky, provocative and refreshing – an impression also created by this photo. It’s the perfect choice for this sporty clothing. The luminescent colours stand out very nicely against the grey, concrete architecture at the Leitz Park. The slanted framing adds the final touch and bring the necessary dynamic into the picture.

Art

During a fashion shoot, props can be an important and popular element for enhancing a picture. Combined with specific applications of light, they can produce or strengthen interesting visual effects. The umbrella used here corresponds very nicely with the creases in the garment, creating a fascinating image plane in front of the dark background that stands in contrast to the quiet expression on the model’s face.

Passion

The reduction of the image content, lit up by a pleasant, soft daylight, is what makes this very lovely composition stand out. In particular, it is the contrast between the fair hair and the dark background that lends it an elegant touch. The discreet colours of the clothing and the right pose in relationship to the model’s eyes – in this case avoiding looking directly into the camera – ensure that the picture acquires the feeling of a classic fashion photo.